We source the best single-origin cocoa in the world. As a niche independent family-owned company, we can buy the highest quality chocolate from sustainable sources and deal fairly with our cocoa farmers. The best single-origin chocolate taste like the “elixir of life” and it’s only fair we support the farmers in their pursuit of perfection.
FRESH IS BEST
Melt’s philosophy has three main characteristics: Firstly our chocolates are fresh as Fresh chocolates taste sublime.
CHOCOLATE AS THE "ELIXIR OF LIFE"
Secondly we believe Chocolate is the “elixir of life”. We seek to maximise the health benefits found in chocolate. Not least because our family of six is Melt’s No.1 Customer. But don’t take our word for it. If its on the BBC it must be true. In the programme: Trust me I’m a Doctor Series 2 Episode 2, Doctor Chris Van Tulleken visited Melt in Ledbury Road, Notting Hill and announced to the world that Chocolate is good for you. According to him you “crave and adore” chocolate because it directly stimulates your brain with feelings of pleasure and happiness. This is due to the release of the hormone serotonin. But Chocolate is also good for you. Chocolate, is a superfood with a magic ingredient called flavanols. Flavanols have been shown to reduce blood pressure. Flavanols can also help boost brain power and memory as it stimulates an increase of blood flow to the brain.
MINIMISE FOOD MILES & OUR CARBON FOOTPRINT
Thirdly We minimise food miles by locating our kitchens in our highstreet shops – so from kitchen to plate, Melt can be entirely carbon-free with no carbon footprint at all. (Of course we can’t grow cocoa in London and it would not be environmentally responsible to do so – the Amazon is just great for that).
Our shops are located in the heart of the high street of Notting Hill and Holland Park. As high street shops, (we do not sell in out-of-town malls), our customers have easy access on foot to the beautiful environment of Notting Hill, London. Melt is unique in having our kitchens actually in our shops, allowing customers to see the chocolates being made and able to eat them directly from the kitchen – as fresh as if they were made at home.
Melt’s vegan chocolates taste “unbelievable”. Our aim is to make them both good for you and the planet. Your luxury chocolate comes in a beautiful designer box. Chocolate is naturally vegan, as it’s the fruit of the evergreen cocoa tree. Small orchid-like flowers grow on its trunk, which is then pollinated. The resultant fruit contains seeds, misleadingly referred to as beans, called cacao.
We are dedicated to gifting a pristine planet to our children. Melt is fanatically plastic-free and also minimizes food miles by co-locating our kitchens in our shops. Saving the planet one plant at a time. To decarbonize the world and halt climate change – veganism will have an important part to play.
FOBBIDEN & FERMENTED FRUIT
Chocolate is a fermented food and is beneficial for gut bacteria. Chocolate naturally sits alongside kefir, yogurt, cheese, wine and beer as being healthy for the gut. Researchers from the University of Reading measured higher levels of the good bacteria Lactobacillus and Bifidobacterium species after consuming cocoa. Our Chocolate and our fresh bonbons are entirely natural products without additives and highly processed products.
Melt’s beautiful designer packaging is plastic-free and has been since our foundation over 10 years ago. All our fresh boxes, chocolate bars and caramels are entirely plastic-free. So approximately 90% percent of our packaging is plastic-free. However, the journey to being completely plastic free is not an easy one. Customers still like to see the food products they are buying – so we are finding it difficult to eliminate plastic completely. Join us on our journey as we explore ways to eliminate plastic completely from our entire range. Our customers thoughts and advice are welcome on how to eliminate all plastic from our packaging.
Melt has always allowed the chocolate to do the talking – reducing excessive packaging and designing our products to be plastic-free.
HEART OF LOCAL COMMUNITY OF NOTTING HILL
Melt is an independent family-owned high street business: headquartered, handcrafting and selling all in Notting Hill. Shop local and support your local community.
BEST SINGLE ORIGIN CHOCOLATE
The best single origin chocolate is like the “elixir of life”. Named after the “food of the gods” – we seek to reawaken the spiritual dimension of chocolate. The Aztecs believed that chocolate and bones were mixed to create humankind – their Adam & Eve creation story. This is understandable as the best chocolate stimulates all the six senses: sight, touch, smell, sound and of course taste. Chocolate is the only food that melts at body temperature, hence our name. Melt creates truly sublime chocolates using the best ingredients in the world.
LOW SUGAR CONTENT
The higher the chocolate content the lower the sugar content. Hence our 100% is entirely sugar free and our Superfood bar uses 72% cocoa. We are exploring ways of creating sugar-free chocolate or sweetness with low GI alternatives. Help us on our journey to Sugar-Free Chocolate or select our high cocoa content chocolate.
Because our chocolates are fresh, handcrafted and we use the best natural ingredients we can reduce the sugar content, artificial flavours, stabilisers and other chemical preservatives. This means our chocolates taste sensational-unlike chocolates you have tasted before. Fresh natural ingredients are best for taste and for your health. Freshly made, natural ingredients from London’s Most Luxurious Chocolate Company.
SUBLIME CHOCOLATE IS FRESH
We think the taste of fresh chocolates is sublime – unlike any chocolate you have ever tasted before. When the chocolates are fresh all the natural qualities of cream, butter and chocolate are at their best. Fresh chocolates do have a short shelf life and are best enjoyed within a couple of days -but
DISCOVER & LEARN - MELT EXPERIENCES
We love telling our customers about the wonderful world of chocolate. You may be a gourmet lover of wine or cheese but not chocolate. Chocolate actually has many more complex flavours than wine. Single origin estates with their distinctive beans types closely resemble the taste notes and complexity of wine. Melt runs some of the best experiences in London – so learn, discover and taste the best chocolate in the world
FRESH CHOCOLATE LIKE YOUR FRESH DAILY BREAD
By bringing the kitchen to our chocolate shops we hope to give you insight into the fascinating and highly skilled elements of chocolate making.
HEALTH BENEFITS OF CHOCOLATE
Cocoa has nearly twice as many antioxidants as red wine, and up to three times as many as green tea. The belief is that antioxidants may slow down or even prevent the development of certain diseases, ageing and reduce blood pressure. Chocolate contains 4 essential ingredients that make it one of the superfoods:
1. Magnesium: For the heart to be at its peak performance, it requires two minerals more than any other, magnesium and potassium. Cacao, of course, is a fantastic food source of heart-supporting magnesium.
2. Antioxidants: According to research, cacao beans are super-rich in antioxidant flavonols. Cacao is one of the richest sources of antioxidants of any food.
3. Phenylethylamine: is a chemical in cacao that increases the activity of neurotransmitters (brain chemicals) in parts of the brain that control our ability to pay attention and stay alert.
4. Anti-Depressant Properties of Cacao: Cacao is also a great source of serotonin, dopamine, and phenylethylamine, three well-studied neurotransmitters, which help alleviate depression. Cacao also contains anandamide which delivers blissful feelings and B vitamins, which are associated with brain health. Cacao is a natural prozac!
The best example of a low carbon footprint is our rare wild cacao used in our wild bar. The Chimane Indians in the Amazon, collect the wild cocoa by horses or dugout canoes from scattered islands, in the Amazon, picking the ripened fruit directly from the trees. The beans are then fermented and dried in the sun. These wild trees are not cultivated, they are left to nature and are not cut or fertilised.
To create a livable wage for our chocolatiers and sales staff, we have factored the cost of labour into our chocolate prices. This policy ensures employees are paid better per hour than industry standards to enable their financial security in London. So we appreciate your help in ensuring our ability to give fair wages to our staff.