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4 Mistakes People Make When Buying Chocolate

May 3rd, 2022

When it comes to affordable gourmet food that we all love, chocolate easily tops the list.

Whether you’re using it for cooking or a late-night indulgence, buying chocolate is something we all do very often. Since it’s an ingredient that many of us are familiar with, we don’t think too much before buying it.

However, this leaves room for assumptions and chocolate buying mistakes that can affect your overall chocolate experience.

As experts in chocolate, we know a few mistakes that people usually make when purchasing this gourmet ingredient. We’ve put together a list of chocolate buying mistakes that people usually make so you’ll be aware of what you need to avoid.

Let’s get started!

1. Buying Chocolate Solely Based On Where It’s Made

chocolate buying mistakes; Melt's Sea Salt Caramel Bonbons

There’s a common belief that Belgian chocolates are the best. While this holds true in a way, Belgium isn’t the only country that makes good chocolate. 

Several chocolatiers across the globe have honed their chocolate making skills to produce delicious treats. Buying imported chocolates doesn’t necessarily mean that you’re guaranteed amazing flavours every time.

Additionally, your local chocolatier could bring you some delicious flavour combinations unlike you’ve ever tasted before. What we’re trying to say is, don’t buy chocolates solely based on where they’re made – there’s a chance that you might be missing out on some delicious treats!

2. Purchasing Chocolate Based On The Cocoa Percentage

chocolate buying mistakes; Melt's 85% Philippines Bar

Many brands often market their different types of chocolates according to their individual cocoa percentage. This can often create a misunderstanding, especially if you’re not familiar with what it means.

To put it simply, there is a relation between the cocoa percentage and the quality of chocolate, in terms of sugar and flavours. Whilst the flavour is certainly different, the cocoa percentage is a better tool to understand what the bar is made up of and what flavours to expect.

Based on the type of chocolate you prefer, consider going for something accordingly, to enjoy the overall chocolate experience. However, this does not mean that the percentage should be the only factor to consider.

To avoid chocolate buying mistakes, make sure to also check the bean-to-bar process and where the cocoa beans come from.

3. Only Buying Mainstream Brands

While there’s nothing wrong with buying your favourite Cadbury bar time and time again, sticking to only this brand is another point to add to the list of chocolate buying mistakes. 

Mass-produced perishables, such as chocolate, almost always have a similar flavour and don’t fully expose you to the true chocolate experience. If you’re looking to taste the best of chocolate, any gourmet chocolatier who uses the bean to bar process for their chocolates, will be able to provide you with a better selection of treats.

Additionally, instead of simply going to the grocery store, if you want to buy an excellent bar of chocolate that has unique flavours, you might want to go to a place that specialises in chocolate.

4. Buying Old Chocolate

chocolate bar with beans

While each chocolate item may have a different shelf life, if you’re buying a bar to consume directly, opting for old chocolate is one of the biggest chocolate buying mistakes that you need to avoid.

There’s nothing quite like fresh chocolate and, if the item you’ve purchased looks a little lacklustre and is missing that gleam that is usually associated with chocolate, you’ve bought old chocolate.

Chocolate tastes best when it’s consumed within a few hours of being made and even though it might be stored well after, the flavour and overall taste won’t be quite the same.

If you’re a connoisseur looking to buy the best chocolates on the market, you should definitely go for freshly made, handmade chocolates. Something like a chocolate subscription could also be a great idea to get fresh chocolate delivered straight to your home.

Melt Chocolates – The Ultimate Destination For Fresh Gourmet Chocolates

Now that you know the chocolate buying mistakes that you need to avoid, why not try our luxurious gourmet chocolates to experience the best of cocoa?

At Melt, our chocolatiers have curated an excellent collection of fresh chocolates, bars, and sweet treats that make the chocolate shine. If you’re looking for an indulgent chocolate experience, any of our products will provide just this.

Explore our collection to place your order today!



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